The #ShareSavvy flow chart was created as a simple resource to help to differentiate between high welfare and low welfare imagery on social media. Social media clicks and interactions spread posts and ideas, but sharing images which could be misconstrued can have unintended impacts on animal welfare and wild populations. Following the flowchart, top to bottom, helps to create an overall picture of an extremely complex issue. For further information, please see our pages under the header, 'The Problem".